Tuesday, November 26, 2013

Oscar prefers best Shoes as the champion without a title

Oscar Award prefers the best Shoes as the champion without a title. That's common sense. On the red carpet, does not matter anymore who the designer of shoes that are chosen by celebrity. Anyway, the best shoes are the one who will win.

Dresses the celebrities who appear on the red carpet for the film awards (or music and sports) have long been a promotional event for designers. I still remember how the name of Elie Saab completely inaudible, suddenly became popular after her gown worn by Halle Berry, who won an Oscar in 2002?

But now not only dress the center of attention on the red carpet, but it is  also shoes. Shoes are usually not prominent, because it is often covered by a long dress wearer. Now, the shoes also began to be observed carefully, as conscientious with the celebrity judging talent in acting.

By Isabel Wilkinson, an assistant editor at The Daily Beast website, these shoes can be initiated by war in designer boutiques in Beverly Hills, celebrity dressing rooms (often in one of the suites at the Hotel Chateau Marmont), even in the back seat limousine that brought celebrity into the Kodak Theatre .

For publicist for the designers, the goal of "war" is obvious. Brian Atwood definitely want to dress more Hollywood actress with her shoe, rather than Jimmy Choo. Meanwhile, Jimmy Choo, Christian Louboutin definitely want to beat. As for stylists, the challenge is finding the right shoes for her dress, and make their clients feel comfortable and stylish.

Stylist Jessica Paster, who this year set up the appearance of Annette Bening and Emily Blunt, said there were 15 shoe designers are vying attention of celebrities through their designs of shoes. From Brian Atwood, Christian Louboutin, Jimmy Choo, Roger Vivier, Giuseppe Zanotti, and Sergio Rossi. "Now, the shoe company has been more and more, so the less chance of them appearing on the red carpet," says Paster.

The stylist usually start contacting designers since the end of November (previous year) to "secure" sample shoes for their clients. On the other hand, publicist designers also began to approach the famous names like Angelina Jolie or Gwyneth Paltrow to wear their designs. One publicist claimed to spend about 60 percent to approach, and 40 percent to make pitching for the name of a famous celebrity. Of the people who ask for shoes, the publicist was declined about 15 percent.




It's not so easy to resist this celebrity request. If a designer considers a star is not enough to "sell", publicist who should preach refusal to celebrity stylist. "You can not give an odd shoe to Amy Adams," said the publicist who declined to be named this. "Because he is elegant. Conversely, you also can not give an elegant shoe to someone funky. Every brand has an idea of ​​the perfect girl in line with the spirit and vision of their brand. "

One example of a celebrity that "troublesome" is Natalie Portman. Best supporting actress winner is to protect animals, so he refused all products made from animal skin. Stylist Natalie, Kate Young, said, "I know how to read the label on the base shoe imports to see if the shoes were made of animal fibers or synthetic fibers."

For the purposes of Natalie, Christian Dior created a shoe "vegetarian" special for Miss Dior Cherie's spokesmodel. As designers, they should know who are vegetarians and actress. Anyone whose feet wide, tiny legs so that his fingers could be shut in the pointy shoes, or who her feet flat.

Once a designer agree on choice of celebrities, stylists and borrowing shoes. "I have a library in my head, what the designers in the store. So I can say, 'I want three of Jimmy Choo shoes,'" said Karla Welch, of the firm styling Kemal + Karla, who this year Hailee Steinfeld dress. For the awards, a stylist can sometimes borrow at least 20 shoe. In a designer's showroom, approximately 100 pairs of shoes scattered throughout the city.

After doing fittings, shoes paired with the dress finally selected option. Shoes and jewelry are usually the last item prepared. Until limonya enter any celebrity, spare shoes put in there if at any time they need it.

At the awards night progresses, the designers waited tensely celebrities stepping with their shoes on the red carpet. But when Anne Hathaway or Nicole Kidman recently just stepped out of the limo, the designers have started disappointed. Not because of lack of suitable shoes, but because of the closed cascade dress sweeping the floor. Even if celebrities wear flip flops in the dress was, surely no one will ever know.

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